If you’re trying to sell to everyone based on the assumption that the wider your reach, the bigger your potential customer base – STOP!
And who are the right people?
A lot of new businesses make this mistake. Don’t let it be you!
If you don’t identify your target audience early on, you may reach a lot of people but you probably won’t reach the right people.
The folks most likely to buy your products or services! In other words, those who will ultimately determine your revenue and profits!